The Power Has Shifted—It’s Time Business Media Did Too

By Mayra | The Trevent

Published: May 7, 2025

When I say business media needs a new voice today, I mean it needs to shift away from the traditional lens that centers on CEOs, quarterly earnings, and stock movements. That narrow focus no longer captures the full picture. Here’s why:

CEOs and directors are no longer the only ones shaping the business world. Startups, influencers, coders—even Reddit threads—can move markets. Traditional media often overlooks these undercurrents, sticking to familiar centers of power. But the landscape has changed, and reporting must expand to include voices and movements on the edges, not just at the center.

Throughout my life, I’ve followed the news closely. One question that comes up again and again is: why are we so often given opinion where transparency is needed? Audiences are ready for change. They’re tired of convoluted language and corporate PR dressed up as journalism. People want truth, accountability, and clarity—spoken in plain terms. A new voice in business media should cut through jargon, challenge authority, and tell the story as it is. That’s exactly what today’s audiences are looking for.

This shift is even more urgent as the boundaries between business, technology, and society continue to blur. AI, climate change, labor disruption, and global inequality are not side issues—they are business stories. Business journalism must reflect this reality and approach it with the urgency it demands.

But none of this can happen without trust. And right now, trust is in short supply. Years of biased reporting and conflicts of interest have eroded public confidence in traditional outlets. What’s needed now is not just a new voice—but one that’s independent, skeptical, and deeply informed.

That credibility comes from who is doing the reporting. For too long, business media has centered Western, elite, male voices—leaving out the broader range of lived experiences that truly reflect the business world. But business is diverse, just like the people it affects. New and younger voices can bring wider perspectives, more inclusive coverage, and richer storytelling that mirrors reality.

In short, business media needs a new voice—because business isn’t what it used to be, and neither are the people.